Sociological Analysis of Mass Media Role in Promotion of Mob Violence
(A Case Study of Two Selected Cities of Khyber Pakhtunkhwa)

Nizar Ahamd, Farhatullah, Shagufta Shah & Farman Ullah

Abstract
The study examines the role of mass media in promotion of mob violence in cities. Data was  collected from a sample of 384 respondents from two major urban cities of Khyber
Pakhtunkhwa through a structured interview schedule based on Likert Scale. A Chi- Square
test was applied to ascertain association between mass media and mob violence. The non identification of mob violent perpetrator by mass media was found significantly associated
(p=.016) with mob violence while emphasis of media on sensitive issue has shown a non significant association (p=.080) with mob violence. Mass media can both; positively and
negatively, influence the intensity of mob violence. Media should play its positive role of
investigative journalism in the prevention of mob violence in the society.

Keywords: Mob Violence, Mass Media, Violence, Riots, Society